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Elasticity

Revise Elasticity for Economics (Edexcel) 4EC1 (O Level) — revision notes and instant AI marking.

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Edexcel IGCSE Economics

Elasticity

Elasticity measures how much one thing changes when another thing changes — and once you can measure that, you can predict how buyers, sellers, and governments will actually behave.

Summary — What This Chapter Covers
  • PED (Price Elasticity of Demand) — how responsive quantity demanded is to a change in price.
  • PED values range from 0 (perfectly inelastic) to ∞ (perfectly elastic), and determine whether firms should raise or lower prices to boost revenue.
  • PES (Price Elasticity of Supply) — how responsive quantity supplied is to a change in price, driven by factors like time, storage, and spare capacity.
  • Primary commodities (crops, raw materials) tend to have lower PES than manufactured goods, because they're slow to produce and hard to store.
  • YED (Income Elasticity of Demand) — how responsive quantity demanded is to a change in consumer income. The sign (positive/negative) tells you the type of good.
  • All three elasticities matter to real decision-makers: firms setting prices, and governments designing taxes and subsidies.
1. Price Elasticity of Demand (PED)

1What PED Actually Means

The law of demand tells you the direction: if price goes up, quantity demanded goes down. But it doesn't tell you . That's the gap PED fills.

Think of two products: cigarettes and a specific brand of orange juice. If both go up in price by 10%, will people cut back the same amount? No — smokers are addicted, so they barely reduce their purchases. Orange juice buyers, on the other hand, can easily switch to a different brand or apple juice instead, so their quantity demanded drops a lot more. PED is the number that captures this difference in "sensitivity."

Formula
PED = (% change in quantity demanded) ÷ (% change in price)
In words: "For every 1% the price moves, how many % does quantity demanded move in response?"
The % Change Formula (you'll use this constantly)
% Change = [(new value − old value) ÷ old value] × 100
Worked Example

A firm raises the price of its product from $10 to $15. Sales fall from 100 to 40 units per day. Find the PED.

Step 1 — % change in quantity demanded: (40−100)/100 × 100 = −60%
Step 2 — % change in price: (15−10)/10 × 100 = 50%
Step 3 — Divide: PED = −60 ÷ 50 = −1.2
Step 4 — Drop the sign: PED will come out negative (price up → quantity down, or vice versa) — that's just the law of demand doing its job. Economists ignore the minus sign and just report the size: PED = 1.2
Why ignore the sign?
The negative sign doesn't tell you anything new — it's baked into the law of demand. What actually matters for decision-making is the size of the number: is 1.2 a big response or a small one? Stripping the sign lets you compare products directly.
Practice Question
A bakery increases the price of croissants from £2.00 to £2.20. Quantity demanded falls from 500 to 460 per day. Calculate the PED.

2Interpreting PED Values — the Full Spectrum

PED can be anywhere from 0 to infinity. Where a product sits on this scale tells you a completely different story about consumer behaviour:

ValueNameWhat's HappeningExample
0 Perfectly Inelastic
0 → 1
1 Unitary
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Also in the full note
  • 3What Determines PED?
  • 4PED and Total Revenue — the Big Payoff
  • 5Why PED Matters to Real Stakeholders
  • 1What PES Means
  • 2Interpreting PES Values
  • 3What Determines PES?
  • 4Primary Commodities vs Manufactured Goods
  • 5Why PES Matters to Real Stakeholders
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