ICT Applications
Using technology to solve real-world problems across business, medicine, retail, and communication
1. Communication Media
Communication media are the tools and channels used to share information between a sender and receiver. They can be electronic (digital) or physical.
Types of Communication Media
📧 Newsletters
Periodic publications sent via email or printed to keep members informed.
| Advantages |
Disadvantages |
| Cost effective; Measurable results; Easy to personalise; Targeted |
Low engagement; SPAM filters block them; Limited interactivity; Can get lost in inbox |
📌 Posters
Visual presentations combining text, images, and graphics to grab attention and promote events or products.
| Advantages |
Disadvantages |
| Cost effective; Wide reach; Versatile; Long shelf life |
Limited information; Lack of interactivity; Can be removed or defaced; Cannot update |
🌐 Websites
Online platforms providing information or services, accessible through a web browser.
| Advantages |
Disadvantages |
| Media rich; Links to other sites; Easy navigation; Global audience |
Can be hacked; Risk of pharming; Expensive maintenance |
🎬 Multimedia Presentations
Digital presentations combining text, images, audio, and video to present information in a visually engaging way.
| Advantages |
Disadvantages |
| Media rich; Interactive; Animations highlight key info |
Special equipment required; Often needs internet access; Easy to create poorly; Visuals can distract |
🎵 Audio & Video
Sound recordings (podcasts, music, radio) and moving images (used for entertainment, education, promotion). Can be streamed or downloaded.
📺 Media Streaming
Real-time transmission of audio and video over the internet, allowing users to access content without downloading. Examples: Spotify, Netflix, YouTube.
📱 E-Publications
Digital versions of printed materials (eBooks, eMagazines, eNewspapers) that offer portability, searchability, and adjustable text size.
Mobile Communication
Mobile communication involves transmitting information between people and devices using radio waves. Smartphones use SIM cards to link to network carriers.
| Feature |
Description |
| SMS Messaging |
| Phone Calls |
Simple voice communication; requires cellular reception |
| VoIP |