Business and its Environment (A Level)

Revise Business and its Environment (A Level) for Business 9609 (AS Level) — revision notes and instant AI marking.

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Cambridge International AS & A Level Business (9609)

Business and its Environment (A Level)

The big idea: At A Level the environment is the outside world — politics, the economy, society, technology — and strategy is how the business positions itself to survive and win in it.

Summary — What This Chapter Covers

External influences: political, legal, economic, social, technological and environmental factors; CSR; globalisation.
Strategic analysis: SWOT, PEST, Porter's five forces, Ansoff matrix, Boston Matrix.
Strategic choice: decision trees; corporate culture; strategic implementation and change.

1. External Influences on Business Activity

External influences

PEST factors

Interest rates, exchange rates, inflation, unemployment and the business cycle affect costs and demand; laws (employment, consumer protection, competition) constrain decisions.

2. Business Strategy

Strategy

Tools of strategic analysis and choice

A decision tree compares options by expected monetary value (EMV) = Σ(probability × outcome) − cost.

Worked Example

Option A costs $40,000: 0.6 chance of $100,000, 0.4 chance of $30,000. Find its net EMV.

Memorise

PEST

Porter

EMV

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Business and its Environment (A Level)