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Inter-firm comparison

Revise Inter-firm comparison for Accounting 0452 (O Level) — revision notes, 16 practice questions and instant AI marking.

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  Cambridge IGCSE Accounting 0452

Inter-firm Comparison

The big idea: Comparing your ratios with another business in the same trade shows whether you are doing well or just doing the same as last year. But two businesses are never measured in exactly the same way, so every comparison comes with warnings.

Summary — What This Chapter Covers
  • Inter-firm comparison sets one business’s ratios beside another’s (or an industry average) for the same period.
  • Use ratios, not raw figures: a bigger business always has bigger figures.
  • Problems: different accounting policies, sizes, year ends, locations and trades, historic cost figures, limited published information, non-financial factors.
1. Applying Ratios to Two Businesses
Syllabus 6.3 · Paper 1 & 2

Compare like with like

Northgate Stores has the larger revenue and profit, but the question is which business uses its resources better. Ratios remove the effect of size.

Two retailers, year ended 30 June 2026
Northgate Stores $Southside Stores $
Revenue240,000160,000
Gross profit84,00064,000
Profit for the year (no interest)30,00028,000
Capital employed200,000140,000
Current assets (including inventory)40,00027,000
Inventory22,0009,000
Current liabilities20,00015,000
Worked example

Calculate the gross margin, profit margin, ROCE, current ratio and liquid ratio for each business, and state which is performing better.

RatioWorking (Northgate | Southside)NorthgateSouthside
Gross margin84,000 ÷ 240,000 × 100  |  64,000 ÷ 160,000 × 10035.00%40.00%
Profit margin30,000 ÷ 240,000 × 100  |  28,000 ÷ 160,000 × 10012.50%17.50%
ROCE30,000 ÷ 200,000 × 100  |  28,000 ÷ 140,000 × 10015.00%20.00%
Current ratio40,000 ÷ 20,000  |  27,000 ÷ 15,0002.00 : 11.80 : 1
Liquid ratio18,000 ÷ 20,000  |  18,000 ÷ 15,0000.90 : 11.20 : 1

Southside is more profitable on every measure: it earns more gross profit per $100 of sales and a higher return on the money invested. Both spend 22.50% of revenue on expenses (35.00 − 12.50 and 40.00 − 17.50), so the whole profit margin gap comes from Southside’s higher gross margin. Northgate’s current ratio is higher only because of its large inventory; its liquid ratio of 0.90 : 1 is below 1, so Southside is also more liquid.

Practice Question 1

A supplier is deciding which of two businesses to give 60 days’ credit. Business X: current ratio 0.9 : 1, trade payables turnover 75 days. Business Y: current ratio 1.8 : 1, trade payables turnover 35 days. Advise the supplier.

2. Problems of Inter-firm Comparison
Syllabus 6.3 · Paper 1 & 2

Why the comparison may mislead

ProblemWhy it matters
Different accounting policiesOne business uses straight-line depreciation, the other reducing balance; inventory may be valued differently. Profits and asset values are not measured the same way.
Different sizeA large business gets bulk discounts and spreads its expenses; a small one cannot.
Different year endsSeasonal trade: inventory and receivables at 31 December differ from 30 June.
Different type of business or location
Historic cost
Different definitions
Only one year
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